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Northamptonshire Tourism Partnership

WHAT IS NORTHAMPTONSHIRE SURPRISE?

 

Established in 2016 we are an officially recognised tourism partnership responsible for the promotion of Northamptonshire as an exceptional visitor destination and a great place in which to live and work.

We work with public and private sector partners, website members and stakeholders to attract day and overnight visitors to Northamptonshire - over 20 million each year - and encourage the sustainable development of tourism in the county. We also play a lead role in supporting organisations in the sector.

Visitors to the county contribute over £1 billion to the economy annually and support more than 13,000 jobs.
See our destination website here: www.northamptonshiresurprise.com

OUR GOVERNANCE AND FUNDING MODEL

 

We are a co-operative hosted by Made in Northamptonshire. Our operation is financed by:

  1. Sponsorship
  2. Campaign funding from the North and West Unitary Councils
  3. Membership model with private sector partners and sponsors ranging from hotels to visitor attractions and food and drink (due to be relaunched in 2023)
  4. Grant support which has included funding for core operating costs from Visit England, North and West Northamptonshire Councils, and for digital projects from SEMLEP

Our work is directed by a highly experienced and representative voluntary board:
Rachel Mallows, Director, Made in Northamptonshire & Weetabix Northamptonshire Food & Drink Awards (Chair)
James Miller, Fine Art Consultant (Deputy Lieutenant and previous Chair)
James Saunders Watson, Lord Lieutenant and Owner, Rockingham Castle
David Laing, Patron, Northamptonshire Community Foundation
Oliver Wicksteed, Chairman, Wicksteed Park
Amanda Lowther, Partner, British Art Portfolio
Cllr Andre Gonzales de Savage, Chair, Adrenaline Alley and Chairman, West Northamptonshire Council
Andrew Hollett, General Manager, Kettering Park Hotel
Richard Clinton, Chief Executive, Delapre Abbey
Stuart Timmiss, Executive Director of Place, Economy & Environment, West Northamptonshire Council (Observer)
George Candler, Director of Place & Economy, North Northamptonshire Council (Observer)

Working to the board we retain a freelance place marketer, Kate Dent, on a part time basis.
Kate has substantial experience of developing and delivering tourism strategies and DMOs, strong public and private sector background, and excellent PR links having secured for example this excellent national coverage:
https://bit.ly/NNHotelsIndependent
http://bit.ly/NorthantsTelegraphArticle

LOOKING FORWARD

 

This is a time of huge challenge for the tourism sector. This winter will see many food and drink, hospitality and attractions businesses potentially fighting for their future.  Cost of living increases and energy cost uncertainty is having a significant impact on the tourism and wider sector.  We brought partners together in October to talk through what we can do collectively to support.

At the same time, with the recent growth in the staycation market and the potential for a Northamptonshire tourism partnership to join a network of accredited Local Visitor Economy Partnerships (LVEPs), it is also a time of great opportunity. Northamptonshire, as a whole county with which the potential visitor is familiar, is well positioned to capture an increasing share of the domestic visitor market if it builds on the work that has already started and is yielding results.

We hope to continue working with partners to continue to spread a single compelling vision of the county and deliver the benefits not only of a growing and successful visitor economy, but also of its treasures in the context of the growth agenda; a location of choice for visitors, residents and businesses alike.

Don’t hesitate to contact us if you would like to find out more about our Tourism Partnership on [email protected].

This page was last updated in November 2022.

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